Cloth Seal, Unknown, Continental, Lion Each Side of Bend

Cloth Seal, Continental, Lion Each Side of Bend, Image & Found by Peter van Lierop.
Found in the village Oirschot, Holland, 28mm, 9.4g.

36 in circular border of pellets // missing bur on rivet stub lion courant each side of bend, lion rampant above, ...SEO. around

A cloth seal with distinctive partial coat of arms. Possibly even English?